MAKERS ACADEMY
Create a physical product and successfully launch a six-figure Kickstarter with this two-course bundle
We're Chris & Lance, Founders of Gravel Travel
A few years ago we founded a product company called Gravel.
Since then, we've created a number of different products and launched four of our own successful Kickstarter campaigns, raising over $2 million.
As you can imagine, from that success we get a lot of people asking us "what's your secret?" and "can I take you to coffee to pick your brains?"
While we love helping other creators and founders out, we realized that it would be better to put our combined knowledge into a better format - an online course.
We've taken everything we know about creating products -
- our own systems we use for validation
- how to find a manufacturer
- supply chain and shipping
- and more...
and put it into a course that teaches you how to take the idea in your head and turn it into a real product that you can sell (and that people will want to buy!)
From there, our favorite way to launch products into the world is through crowdfunding.
We put everything we know about creating successful campaigns into a course that will help you succeed with your next product launch.
We've created, consulted, and been involved in hundreds of successful campaigns to date, and we know how to launch products.
In our second course, we teach you everything we know, using our own product launches as examples, so you get a behind the scenes look into a real company that is successfully launching products using crowdfunding.
Whether you are just starting out with an idea, or have already put time and money into a product, we can help you get it out into the world.
Enroll today do get instant access to both courses.
THIS COURSE IS FOR YOU IF...
- You have an idea for a physical product but are unsure how to get started
- Are stuck on the logistics of producing and distributing a physical product
- Want a proven framework for launching your product on Kickstarter
COURSE 1: CREATE A PRODUCT
Our product course covers everything you need to get that idea into your head and turn it into a product you can sell.
You'll learn the four things that make a great product, set goals to keep momentum, our proven product design process, and everything we know about producing products.
By the end of the course you'll be ready to take action and get your product ready to go to market.
COURSE 2 - LAUNCH A SUCCESSFUL KICKSTARTER
Our Kickstarter course has 56 lessons and over 3 hours of video content to walk you through a successful Kickstarter launch.
You'll start by setting goals, then we'll walk you through the Kickstarter platform so you can master your profile and your launch.
You'll learn how to create fans and turn that audience into a successful campaign.
We'll walk you through every step of building your Kickstarter page, and share our proven strategy that's led to over $2M raised through Kickstarter.
HOW IT WORKS
With courses made by the creators you love and produced by Lightbulb Courses, you will get the guidance you need to learn and grow.
Gain the skills, confidence, and clarity you need to get back on track and realize your full creative potential.
With your creativity in full swing, you can get back to focusing on new outcomes and will feel ready to take action.
"This course has been an incredible asset to us as we launched our Kickstarter projects. We were able to raise hundreds of thousands of dollars and much of that is because of what we learned in this course. It has made launching on Kickstarter a process that can be repeated again and again"
~ Jay Davis | Pillow Cube
"The course was THE key to our launching a successful Kickstarter! We had no idea where to begin, but with the help of this course, we had a step-by-step guide to take us through the entire process. It has tons of resources, is easy to watch, and is entertaining. Without it, we would have never been funded. Anybody wanting to start selling a product HAS to take this course."
~ Randy & Laurel Francis | Ralalu LLC
"As a fellow Kickstarter creator, this course has really helped me when it comes to methodically building up anticipation for Kickstarter launches and obtaining a commitment from hundreds of backres ready to pre-order and pledge the moment my campaigns go live. It's an exciting feeling to reach one's funding goal within the duration of a Kickstarter campaign...it's another feeling entirely when you surpass your funding goal 1,000% within ghe first 24 hours of the campaign going live... and that, in large part, is thanks to what this course has taught me."
~ Cary Decker | Kuvrd
CREATE A PRODUCT COURSE
Welcome To The Course
- Intro & Welcome
- Where to Start
- How This Course Works
- Course Player Walkthrough
Four Things That Make A Great Product
- What We Look For In A Product
- Easy To Ship & Store
- Solves A Problem
- Not Too Broad Or Too Niche
Setting Goals
- The Importance Of Setting Goals
The Product Design Process
- Product Design
- Ensure The Product Is Great
- Focus Group
- Get or Make a Prototype
- Focus Group 2 and Golden Sample
- Pricing
Production
- Manufacturing
- Sourcing Products & Manufacturing
- Minimum Order Quantities aka MOQs
- Setting Realistic Production Timelines
Ensuring The Quality Of Your Product
- Quality Inspections
- QC Example
Packaging
- Product Packaging
- Shipping Packaging
- What Goes On The Packaging
From Product To Brand
- Snowballing The Brand
- Selling Your Product & Conclusion
--
LAUNCH A SUCCESSFUL KICKSTARTER COURSE
Welcome & Intro
- Meet Your Instructors
- How to use this course
- Before we begin...
- Kickstarter Overview and Terminology
- Why Crowdfunding When Launching A Product
Setting Goals
- Setting Goals
Understanding The Kickstarter Platform
- The Kickstarter Algorithm
- Kickstarter Demographics/Rules Of The Platform
Creating Fans & Snowballing Success
- Creating Fans vs One-Time Backers | Snowballing Success
- Launching Imperfect Products
Building Out The Kickstarter Page
- How To: Kickstarter Story Section
- Video
- Scripting & Storyboarding Your Video
- Story Section Flow
- Kickstarter Page Demonstration
- Imagery
- In-House Media Creation
- Graphics
- FAQ Section
Campaign Strategy
- Length of Campaign
- Pledge Levels
- Margin for Super Early Birds
- Stretch Goals
- Friends & Family Launch Strategy
- Launch Strategy Email & Sneak Peek
Product Shipping Considerations
- Shipping Weight
- International Shipping
- Lowering Shipping Costs Using A 3PL
- Shipping As A Gift
Running A Successful Kickstarter Campaign
- Day Before Launch
- Running Ads During Your Campaign
- What is a Kickstarter Ad Agency?
- ROAS Calculator
- Kickstarter Ad Partners
- Facebook & Instagram Pages
- Cross Collaboration
- Cross Collaboration Example
- Kickstarter Marketing Tools
- Custom Referral Tags & Links
- Submitting Your Campaign For Review
- Just Before Launch Checklist
- Launching Your Campaign
- End Of Launch Day
- First Week Slump
- PR
- Mid Campaign Strategy
- Indiegogo On Demand
- Last Week Of The Campaign
Finishing Your Campaign & Next Steps
- Finishing The Campaign
- Next Steps
- Backer Kit
- Two Weeks Post Campaign
- Customer Experience
- Fulfillment
- Transition to E-Commerce
- Conclusio
Enroll Today and get instant access to both courses. Pay up-front and save, or split it into three monthly payments. Add on a consultation for $250.